BRAND CONCEPT
The real luxury lies not only in having the best information at the right time, but in knowing what to do with it. That’s the power that BQ gives to the audience. A mentor-based channel that empowers their followers, strengthen their decisions and accompanies them on their way to success.
All through a smart interpretation of the data that will remain on the surfaces. Only for those who wants to grow… for your eyes only.
All through a smart interpretation of the data that will remain on the surfaces. Only for those who wants to grow… for your eyes only.
BRAND ARTICULATION
The primary articulation of the brand revolves around the idea of the mentor. One who makes sense of vasts amount of information.
An information that does not reveal itself in a direct and simple manner. It is specialized and complicated data. Hence, in a way it is like revealing a secret. It is the mentor who reveals the truth behind the data. This specialized interpretation is what makes the channel valuable and exclusive.
An information that does not reveal itself in a direct and simple manner. It is specialized and complicated data. Hence, in a way it is like revealing a secret. It is the mentor who reveals the truth behind the data. This specialized interpretation is what makes the channel valuable and exclusive.
Layers of information
You cannot take things at face value if you wish to get good results. You have to dive deep to encounter what is really valuable and that gives you an edge.
Data inspiration
Some of the visual elements are inspired from the way information and data is presented, to keep BQ aligned to the business news space.
Something new is coming
Information in and of itself is of no use. One needs to know how to interpret it. Through transparency and magnifications we reflect that there exists a filter between the information and the interpretation.
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We use the main source for all information.
We combine different sizes and different source experiences to improve readability.
The secondary source is only used for the Tune in Times
We combine different sizes and different source experiences to improve readability.
The secondary source is only used for the Tune in Times
IMAGE TREATMENT
All the brand packaging uses black and white treatment for the footage. It gives to the brand an image of elegance, distinction, authenticity and expertise.
COLOR
The use of color in BQ is governed by textures and materials.
There is a basic texture in Petrol Blue that
dominates the entire Packaging. This texture is accompanied by white, black and orange as main generic colors.
To disinquire the different slots, three different textures are used: copper, silver and chrome.
There is a basic texture in Petrol Blue that
dominates the entire Packaging. This texture is accompanied by white, black and orange as main generic colors.
To disinquire the different slots, three different textures are used: copper, silver and chrome.
REEL
IDENTS
Analyzing the basics of the economy
The idents of BQ are a virtual tour of the most emblematic buildings that represent the Indian economy.
The Bank of India, the Parliament and the Borsa are seen through the elements that build the brand. The textures, colors, the superposition of layers, the appearance of data …
The result is an elegant approach to the analysis of economic news.
The Bank of India, the Parliament and the Borsa are seen through the elements that build the brand. The textures, colors, the superposition of layers, the appearance of data …
The result is an elegant approach to the analysis of economic news.
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OFF AIR
ADS
PRESS
OOH & DIGITAL
The idents of BQ are a virtual tour of the most emblematic buildings that represent the Indian economy.
The Bank of India, the Parliament and the Borsa are seen through the elements that build the brand. The textures, colors, the superposition of layers, the appearance of data …
The result is an elegant approach to the analysis of
economic news.
The Bank of India, the Parliament and the Borsa are seen through the elements that build the brand. The textures, colors, the superposition of layers, the appearance of data …
The result is an elegant approach to the analysis of
economic news.
