Star Network India

INDIAN SUPER LEAGUE 2015

Works
Concept
Script
Art Direction
Motion Design
Broadcast Design

INDIAN SUPER LEAGUE

FOOTBALL HEROES

For the second edition of the Indian Super League, the football league of India, Star Sports India approached us to redefine the title sequence, and the look and feel of the games broadcast.

The brief was to create a piece that portrays the attitude of the youth, celebrates the game and highlights the quality of play, showing that the Indian football league was second to none.

main concept

ESSENCE AWAKENS

We started with a solid concept to build the rest of the piece around: Football is the celebration of life, where our essence awakens. This fiery, passionate and amorphous essence became the center piece of the sequence.

STYLE FRAMES

THE STORY

After extensive research, we compiled the best football action to drive the story. An explosive slice of a football match that ends with a goal. At this stage we got The Others, Barcelona, on board to help us bring this vision to life.

TITLE SEQUENCE

OSP

Spread the Spirit

Apart from the title sequence, we used the same core design idea, and look and feel to create other packaging elements for broadcast.

Transitions

Promo packaging

Window