Matadero Madrid

Animario 2019

Works
Art Direction
Graphic Design
Motion Design
Advertising Campaign

RE-ANIMATING
MADRID

For the 2019 edition of Animario, the international film festival of contemporary animation in Madrid, Matadero Madrid and Cineteca approached us to work on the main festival image and promotional campaign.

The client wanted us to refresh the iconic image we had created for the first edition of the festival. We created a new version reflecting the philosophy and themes of the second iteration of the festival, and at the same time, create visual continuity with the earlier edition.

THE INSPIRATION

AMALGAM

Taking cues from the artistic direction of Matadero Madrid focused on climate change and environmental crisis, we took inspiration from the subaquatic world.

We created an electrifying chimeric organism that was both organic and inorganic, living and mechanical, and prehistoric and futuristic. A visual representation of the forward-looking and yet rooted vision of the festival.

CONCEPT SKETCHES

KEY VISUAL

PRINT/OUTDOOR

COLLATERALS

DIGITAL

For the promotion of the festival on various digital platforms (OOH platforms, LED billboards, social media, etc.), we created a version of the key-visual in movement. We wanted to create an animation and environment that augmented the sense of dualities that the image represented. Hence an environment that both represents the depths of the ocean and the void of space. At the edge of this encounter, life floats, flourishes, and transforms.