The first step
We started with creating the campaign video, as the principal creative, that would inform and encourage the citizens to participate.
This video was the basis of the overall image of the campaign and all other creative communication.
This video was the basis of the overall image of the campaign and all other creative communication.
THE VIDEO CONCEPTS
POST-URBAN DICHOTOMIES
In a future yet to unfold, the extremes do not exist. Neither a dystopian hell awaits us, nor a green valley full of unicorns. Or maybe?
The video raises this question while encouraging us to be the protagonist of the change in the city. The video presents ‘Transita 2030’ through a series of dichotomies that resolve themselves using a basic idea: the change that you want depends on you: come, discover, think and participate.
The video raises this question while encouraging us to be the protagonist of the change in the city. The video presents ‘Transita 2030’ through a series of dichotomies that resolve themselves using a basic idea: the change that you want depends on you: come, discover, think and participate.
WATCH THE VIDEO BELOW
STYLEFRAMES
Color Palette
A vibrant and colorful color palette for a lighter tone of voice.
The palette comes frome the logo of the project:
a selection of the colors.
The palette comes frome the logo of the project:
a selection of the colors.
FONT
We choose two different typefaces. The type to send the main messages is OFFSIDE; a typography that brings personality.
We combine the main font with ROBOTO; a good reading font for subtitles, copy and other information.
SOCIAL CONTENT
The communication in the digital space used small bites from the campaign video to communicate the different pieces of information and messages at different moments of the campaign. The bites where published as animated gifs and Still images.
KEY VISUAL
For the Key Visual, we translated the main motto of the campaign – Your City transforms the
Future – into an image.
The image encourages the citizens to participate in the creation of the future of their city keeping sustainability at the center.
Future – into an image.
The image encourages the citizens to participate in the creation of the future of their city keeping sustainability at the center.
PROMOTIONAL ACTION
THE CONTEST
As part of the various activities during the campaign, we designed the image for the Music and Painting Contest for schools as well.
This action promoted the primary campaign as well as introducing the basic concepts of respect for the environment in the education centers of the city. For the contest, we designed various collaterals. Among them – the poster, the website, the invitations, the rulebook, and the participation cards.
This action promoted the primary campaign as well as introducing the basic concepts of respect for the environment in the education centers of the city. For the contest, we designed various collaterals. Among them – the poster, the website, the invitations, the rulebook, and the participation cards.
WEBSITE
STATIONERY
