BRAND
THE YOUTH ENGINE OF THE BARCELONA CITY CENTER
The Espai Jove Palau Alòs is a municipal facility in the Ciutat Vella District of Barcelona open to more than 14,000 young people aged between 12 and 35 that encourages the participation of young people, the neighborhood and neighborhood organizations by offering a range of activities, workshops and training areas to support formal and leisure education.
Key Words
YOUTH
PARTICIPATION
COMMUNITY
Key Words
YOUTH
PARTICIPATION
COMMUNITY
BRAND ARTICULATION
THE ALTERNATIVE
THAT CONNECTS YOU
Palau Alòs is neither your home nor your school nor your job nor your street. It is an alternative. A space that connects you. With the neighbourhood, the community, the city and yourself.
It’s the place to make mistakes. The space to take risks, to find out, to learn and to get started. The space to contribute, propose and mix. The space to enjoy and be free. Where everyone fits in. No complexes. No judgment.
A space with resources. That is always open. Made by young people and for young people. Different. It’s the alternative that connects you.
BASIC ELEMENTS OF DESIGN
– naif / digital / irreverent aesthetics
– vibrant color palette
– direct / sassy / positive copy
– font plana
– visual game – digital world
– free layout
– conceptual graphic resources
It’s the place to make mistakes. The space to take risks, to find out, to learn and to get started. The space to contribute, propose and mix. The space to enjoy and be free. Where everyone fits in. No complexes. No judgment.
A space with resources. That is always open. Made by young people and for young people. Different. It’s the alternative that connects you.
BASIC ELEMENTS OF DESIGN
– naif / digital / irreverent aesthetics
– vibrant color palette
– direct / sassy / positive copy
– font plana
– visual game – digital world
– free layout
– conceptual graphic resources
TONE OF VOICE
DIRECT, SASSY,
POSITIVE, FRESH
A language inspired by the present-day popular youth culture. In the digital world, networks, memes, music, video games, and any other kind of interest revolving around youth.
A direct, positive, cheeky and even a bit irreverent language. Bad manners are left out.
The primary language is Catalan, some communications can be written in Spanish and English.
A direct, positive, cheeky and even a bit irreverent language. Bad manners are left out.
The primary language is Catalan, some communications can be written in Spanish and English.
TIPOGRAPHY
VISUAL WORLD
AMATEUR PHOTOGRAPHY &
SHORT ANIMATED VIDEOS
Candid images, no filters or big aspirations. Natural, instant, domestic. Just as we are.
COLLAGE & RETOUCHING
With this type of image, what we are trying to communicate is that anything can happen in the Palau. It is a place where you can be completely free, be what you want, try what you want. A space to experiment.
COLOR
Wide range of colors for more design options.
Black is applied to the text to ensure good reading.
Black is applied to the text to ensure good reading.
DESIGN
FREE MOVEMENTS
Flexible design, without square or bevel. Easy to apply. With large headlines, unstructured layouts, repetitions of images, a multiplicity of sizes and formats in typography, large headlines … a single premise: that the information can be read.
GRAPHIC RESOURCES
Connecting arrows. You, the Palau, the music.
Circles where things happen. Where new experiences are lived. A free space. A different point of view.
A symbolic language that connects the public and the Palace as a center of interest.
Stamps, dialogues, black profiled frames … elements to give the brand personality.
Circles where things happen. Where new experiences are lived. A free space. A different point of view.
A symbolic language that connects the public and the Palace as a center of interest.
Stamps, dialogues, black profiled frames … elements to give the brand personality.
THE IMPORTANCE OF
CIRCLE
The circle resource is used constantly. It reminds us of the distinctive element of the logo. A circle within a circle: the meeting point, the place where things happen.
SOCIAL
A3 SCHEDULE
