OIDP

THE OBSERVATORY

Works
Branding
Graphic Design
Web Design

BRAND

THE WIDEST NETWORK
OF PARTICIPATORY
DEMOCRACY

The International Observatory of Participatory Democracy (OIDP) is a network of more than 1000 cities in the world along with entities, organizations and research centers that want to know, exchange and apply experiences on participatory democracy at the local level in order to deepen democracy in government of cities.

1000 CITIES
95 COUNTRIES

BRAND ARTICULATION

CODE BABEL

The OIDP is as diverse and disparate as the number of people it groups. It is like a country of more than 1000 cities bringing together different ideas, perspectives and opinions.

That is why it needs its own language, a code that represents them and that allows them to interact with all their participants.

Former participants, current participants and future participants.

AN OWN LANGUAGE

Constructed from the most primary symbols, abstract concepts are represented. Through their combination, ideas such as dialogue, participation, democracy or exchange can be transmitted.

ALTERNATIVE TONE OF VOICE

Open, straightforward, no default frames.
Avoidant of the political and bureaucratic tone.

IMAGE & PEOPLE

Centered on people. The people who create, activate and form the OIDP. Without them none of this would be possible.

ITS OWN LANGUAGE

The visual language is created from basic symbols.

These elements and their different combinations form visual constructions and iconic images that can be understood regardless of the language you speak.

Like math.

TONE OF VOICE

Open, clear and direct. Avoidant of the political and bureaucratic tone. Daring and with ironic brushstrokes.

FONT

IMAGE
TREATMENT

People are placed at the center of the
action since they are the protagonists.

To give homogeneity in color and tone, the images are treated in black / white and / or duotone based on the palette.

COLOR

A basic palette of 4 colors to convey plurality.

Adjusts the orange and yellow color of the
previous palette to achieve more vivid tones.

PATTERNS

Patterns are used in designs and compositions. In some cases to give it meaning, structure or simply an aesthetic base.

COMPOSITION

We combine the different elements (signs, texts, images, patterns …) in a harmonious way, with the intention of communicating clear and direct messages. Legibility and abundance of space in the compositions prevail.

The protagonism of people is framed in a modern and dynamic environment.

Color helps organize content while transmitting energy and liveliness.

NEW LOGO

SOCIAL

FLYER