VIACOM 18

Voot Kids

Works
Branding
Motion Design
Broadcast Design

A LITTLE BIT ABOUT THE PLATFORM

Voot Kids is a fascinating world of the child’s favourite characters. It keeps kids engaged with videos of their favourite cartoons. At the same time, it offers meaningful engagement through e-books, audio stories, fun learning activities, and a range of control and monitoring features. It’s a perfect blend of fun and learning.

PURPOSE OF THE BRAND

MAKING SCREEN TIME MATTER FOR KIDS

The Platform

On demand content, the largest repository of premium kids’ content.
Over 125 Indian and International characters.
4 content pilars: watch, read, listen and learn.
Access via web/mobile/tablets.
A section housed within the Voot app.

Target

KIDS Primary Target Audience:
Between the age group of 2-10 years. Pester power exerted by them makes them a very potent segment for targeting.

PARENTS Secondary Target Audience:
They are the ones who will pay for the service.

Design Concept

A DASH OF VOOT A SPLASH OF FUN!

VOOTKids is a whole world within the digital universe. A window to entertainment and learning for the little ones — the great experts in digital language, those who know how to navigate the internet before learning to walk. Those who dominate the codes of current communication; direct, dynamic, bold and exciting. A language that surprises us because it has no end, it is reinvented every day. Be digital and surf, explore, be curious, discover, speak app!
KEY WORDS

FUN
DIGITAL
DYNAMIC
BOLD
SURPRISE
SPLASH

Key Elements

BRAND COLOURS

VOOT PURPLE

PRIMARY

This is the core brand color and carries the most weight in brand communication.

 

Secondary

Secondary are used to complement the main brand colour and create a sense of balance in the overall communication

Categories

These colours add richness and breadth to the brand communication. Are used to identify the 4 main pilars of the brand.

BRAND TYPEFACE

LOGO

STAMPS

The stamps are little pieces of information that are related to the shows, books etc… Inform to the audience if a show is new show or the launch date of the show or if it is a best seller…

ILU

The ILU is a stamp that inform the audience about 2 basic things of the brand: the main 4 pilars and the 30Days Special offer. (A call to action).
It’s placed on the Key visual.

KEY
VISUAL

This is the visual key of
VOOTKids. The composition used for promotion throughout the entire media: On air, Off air and digital.

It is composed of 3 parts:

1. Speech Buble (logo inside).
2. Category Zone: character + logo + speech bubble of the category + icon
3. Call to action

These components will be adjusted to adapt to the different formats used.

VERSIONS

VOOT KIDS IN MOTION

A SPLASH
OF FUN!

The brand in motion is a rich mixture of different elements and movements that bring us surprise and fun.

A dynamic combination of two-dimensional graphics with 3D components that create a new world where everything seems to be possible.

WATCH THE VIDEO BELOW

The Splash is the starting point of all the pieces. Either for the creation of a banner or the introduction of a bug. The new way of dressing and presenting all VootKids content and values

PROMO PACK

Everything starts with a splash

A sudden splash and a lower-third gets created – or a bug, a promo opener or an endpage. The Splash is the hallmark of the brand motion design. It marks the beginning and end of every movement.

An amazing explosion

The splash is composed by sparks, dots, polygons, and geometrical shapes – in 2D and 3D. It also includes the speech bubbles that becomes part of the OSP creatives.

Something new is coming

The Splash is also activated to change the state of the elements. For example, in the event that a speech bubble changes information. Or in the event that the bug will disappear.

Unfold and flip the Bubble

The speech bubbles are created with an unfolding movement. It ads depth and complexity to the branding. The paper-like materiality adds an organic and light feel to the motion design.

The living logo

The VOOTKids logo is the principal element in the the whole brand design and in motion it comes alive.
With its own feelings, emotions, and personality. This not only establishes brand recall but also imbibes the design with the core emotional values of the brand. The brand idents are a clear example.

IDENTS

IDENT 2

IDENT 3

IDENT 4

VOOT KIDS ONLINE

DIGITAL

The digital supports are adaptations of the Key Visual as well as the Composite visual.

The same message, the same look and feel but with small adjustments to fit the different formats.

BANNERS

VOOT KIDS

OFF AIR