A LITTLE BIT ABOUT THE PLATFORM
Voot Kids is a fascinating world of the child’s favourite characters. It keeps kids engaged with videos of their favourite cartoons. At the same time, it offers meaningful engagement through e-books, audio stories, fun learning activities, and a range of control and monitoring features. It’s a perfect blend of fun and learning.
PURPOSE OF THE BRAND
MAKING SCREEN TIME MATTER FOR KIDS
The Platform
On demand content, the largest repository of premium kids’ content.
Over 125 Indian and International characters.
4 content pilars: watch, read, listen and learn.
Access via web/mobile/tablets.
A section housed within the Voot app.
Target
KIDS Primary Target Audience:
Between the age group of 2-10 years. Pester power exerted by them makes them a very potent segment for targeting.
PARENTS Secondary Target Audience:
They are the ones who will pay for the service.
Design Concept
A DASH OF VOOT A SPLASH OF FUN!
VOOTKids is a whole world within the digital universe. A window to entertainment and learning for the little ones — the great experts in digital language, those who know how to navigate the internet before learning to walk. Those who dominate the codes of current communication; direct, dynamic, bold and exciting. A language that surprises us because it has no end, it is reinvented every day. Be digital and surf, explore, be curious, discover, speak app!
KEY WORDS
FUN
DIGITAL
DYNAMIC
BOLD
SURPRISE
SPLASH
FUN
DIGITAL
DYNAMIC
BOLD
SURPRISE
SPLASH
Key Elements
BRAND COLOURS
VOOT PURPLE
PRIMARY
This is the core brand color and carries the most weight in brand communication.
Secondary
Secondary are used to complement the main brand colour and create a sense of balance in the overall communication
Categories
These colours add richness and breadth to the brand communication. Are used to identify the 4 main pilars of the brand.
BRAND TYPEFACE
LOGO
STAMPS
The stamps are little pieces of information that are related to the shows, books etc… Inform to the audience if a show is new show or the launch date of the show or if it is a best seller…
ILU
The ILU is a stamp that inform the audience about 2 basic things of the brand: the main 4 pilars and the 30Days Special offer. (A call to action).
It’s placed on the Key visual.
It’s placed on the Key visual.
KEY
VISUAL
This is the visual key of
VOOTKids. The composition used for promotion throughout the entire media: On air, Off air and digital.
It is composed of 3 parts:
1. Speech Buble (logo inside).
2. Category Zone: character + logo + speech bubble of the category + icon
3. Call to action
These components will be adjusted to adapt to the different formats used.
VOOTKids. The composition used for promotion throughout the entire media: On air, Off air and digital.
It is composed of 3 parts:
1. Speech Buble (logo inside).
2. Category Zone: character + logo + speech bubble of the category + icon
3. Call to action
These components will be adjusted to adapt to the different formats used.
VERSIONS
VOOT KIDS IN MOTION
A SPLASH
OF FUN!
The brand in motion is a rich mixture of different elements and movements that bring us surprise and fun.
A dynamic combination of two-dimensional graphics with 3D components that create a new world where everything seems to be possible.
WATCH THE VIDEO BELOW
The Splash is the starting point of all the pieces. Either for the creation of a banner or the introduction of a bug. The new way of dressing and presenting all VootKids content and values
A dynamic combination of two-dimensional graphics with 3D components that create a new world where everything seems to be possible.
WATCH THE VIDEO BELOW
The Splash is the starting point of all the pieces. Either for the creation of a banner or the introduction of a bug. The new way of dressing and presenting all VootKids content and values
PROMO PACK
Everything starts with a splash
A sudden splash and a lower-third gets created – or a bug, a promo opener or an endpage. The Splash is the hallmark of the brand motion design. It marks the beginning and end of every movement.
An amazing explosion
The splash is composed by sparks, dots, polygons, and geometrical shapes – in 2D and 3D. It also includes the speech bubbles that becomes part of the OSP creatives.
Something new is coming
The Splash is also activated to change the state of the elements. For example, in the event that a speech bubble changes information. Or in the event that the bug will disappear.
Unfold and flip the Bubble
The speech bubbles are created with an unfolding movement. It ads depth and complexity to the branding. The paper-like materiality adds an organic and light feel to the motion design.
The living logo
The VOOTKids logo is the principal element in the the whole brand design and in motion it comes alive.
With its own feelings, emotions, and personality. This not only establishes brand recall but also imbibes the design with the core emotional values of the brand. The brand idents are a clear example.
With its own feelings, emotions, and personality. This not only establishes brand recall but also imbibes the design with the core emotional values of the brand. The brand idents are a clear example.
IDENTS
IDENT 2
IDENT 3
IDENT 4
VOOT KIDS ONLINE
DIGITAL
The digital supports are adaptations of the Key Visual as well as the Composite visual.
The same message, the same look and feel but with small adjustments to fit the different formats.
The same message, the same look and feel but with small adjustments to fit the different formats.
BANNERS
VOOT KIDS
OFF AIR
