VIACOM 18

Voot Select

Works
Branding
Motion Design
Broadcast Design

ABOUT THE BRAND

THE PLATFORM

Voot Select is the premium subscription service by Viacom18 which offers unrestricted, ad-free access to international content, live events, and award-winning Voot Originals, alongside features like watching episodes of the biggest blockbuster reality shows 24 hours before TV.

Exclusive, entertaining, and everything you dreamed of – just even more special.

With a content library spanning across Viacom18’s network channels, Voot Originals, and news from Network 18’s array of news channels, the platform caters to the varying needs of a discerning digital audience across segments.

BRAND PHILOSOPHY

KEY POINTS

BOLD

To be bold is to be confident and take risks. To know what you want and to stand strong behind it, clear and direct. This principle speaks to Voot’s ‘why not?’ view on the way things should be done. You think there is a better way to do things so you’re going to do them that way, unwavering. From an application perspective, it’s direct tone of voice, strong typography and use of colour.

ILLUMINATED

To be illuminated is to shine a light through the fog of sub-par choices.
It represents the life-force and energy of the audience of Voot. It sparks emotion, creates excitement, and cuts through the noise. In terms of application, it is a contrasting colour palette, confident tone of voice, and elegant motion language.

SIMPLE

To be simple is to be straight-forward and without complication. It seems obvious, but TV is inherently complicated and it’s much easier to add features than it is to take them away. From the usability of the experience all the way through to the payment structure, simplicity is important to keep in mind to ground the other two principles.

Design Concept

VOOT LIGHTS THE WAY

VOOT Select invites you to a world of unlimited quality entertainment. Take a journey through amazing stories, characters and worlds. Move, walk, soar, and let VOOT light your way.
KEY WORDS

Rich
Illuminated
Premium
Elegant

BASIC IDEAS

Let it play
VOOT promises non-stop entertainment.
Once you are in, the entertainment doesn’t stop.
Sit back and relax, and let it play!

Follow the light
VOOT brings you an unlimited array of vibrant stories, characters and premises. Stories that shine above and beyond the competition. Follow the light and enjoy the best on offer.

We can be heroes
The content and characters are front and center.

BRAND ARTICULATION

VOOT GLOW

The VOOT glow represents the range of vibrant stories on offer. It lights and guides by creating the space for vital information.

GLOWING PARALLAX

The elements are revealed with a parallax side movement and through their own glow.

CHARACTERS AS HEROES

The protagonists of the shows are placed at the center of the action, of the images. They are the ones that dominate the scene.

Image Treatment

In the context of brand promotions using characters, the image transposes to the brand universe. We recommend exclusive photoshoots with the actors with a strong one-directional light on the left of the face, and with a dark background. Later to be treated in duotone with the brand gradient, keeping eye area clear.

BRAND TYPEFACE: RUBIK

Rubik is a sans serif font family with
slightly rounded corners available for
free download.

Entire Type Family:
Rubik – Light I Italics
Rubik – Regular I Italics
Rubik – Medium I Italics
Rubik – Bold I Italics
Rubik – Black I Italics

BRAND COLOURS

BRAND PURPLE

R127 G13 B255
#7f0dff
Pantone 266C
C79 M94 Y0 K0

PURPLE 2

R13 G6 B32
#0D0620
Pantone 5255C
C99 M93 Y50 K78

WHITE

R255 G255 B255
#FFFFFF
C100 M100 Y100 K100

TEAL

R41 G212 B182
#29d4b6
Pantone 333C
C50 M0 Y27 K0

LOGO

Logo Concept

Voot Select is the dawn of a new era in the story of Voot. The logo is a reflection of this commitment to exclusive content and quality entertainment for subscribers.

Minimal, premium, and contemporary, this wordmark distinguishes itself from the mother brand through its form, while being intimately connected with the core brand ethos through subtle gradients and rounded edges. It is a visual translation of the brand proposition to provide the best digital content for a discerning audience.

The composition highlights the sub-brand through contrast in size. The sans-serif wordmark transmits the sense of distinction while the gradient translates the core brand idea of illumination.

Logo Tagline

Call to Action

KEY VISUAL

The key visual of VOOT Select is used for promotion throughout the entire media: On air, Off air and digital.

It is composed of:
1. Show Creative: creative, show logo and tagline.
2. Voot Glow.
3. Logo + call to action.
4. Corners haze.

ON AIR

MOTION

The motion design gives life to the central brand concepts of boldness, illumination, and simplicity. The purpose is to transmit premium-ness through compositions, elements, and movements that are elegant and subtle. It uses the core elements of the design system (the Playbar and the VootGlow) and builds upon it through motion.

MOTION DESIGN BUILD

Revealing Flair
The flair is the essence of the movement.
It creates a sense of revelation and transformation through light.  

Glowing Parallax
The elements are revealed with a parallax side
movement and through their own glow.  

Gradient Switch
Move from one piece of content to another using a purple gradient. 

REEL

DIGITAL

BANNERS

The banners are adaptations of the Key Visual.
The same message, the same look and feel but with small adjustments to fit the different formats.

SOCIAL MEDIA

POST 1×1

CAROUSEL

IG STORIES

NEWSLETTER

OFF AIR

OUTDOOR