VIACOM 18

Voot

Works
Branding
Motion Design
Broadcast Design

Design Concept

SHUFFLE IT UP!

A stack full of entertainment options, each one different and exciting, waiting to be discovered. Shuffle it up and play on!

Our primary design concept is the visual abstraction of all that we have to offer. With an ever-expanding library of content from the Viacom18 Network, Voot Originals, and Voot Kids, we provide a mind-boggling quantity and variety of quality entertainment. From your favorite TV shows to innovative originals and exclusive content, we offer something for everyone.

Our visual identity gives form to our function. It is an articulation of who we are, what we offer, and how we want people to feel.

In one sentence, we are a stack full of entertainment options, each one different and exciting, waiting to be discovered. We invite you to shuffle it up and play on!
Key Words

FUN
FRIENDLY
EXCITING
SASSY

BRAND ARTICULATION

The visual distillation of the of the main concept is inspired from the current trends in digital design and makes sure that the viewer knows that VOOT is a digital platform from the get go.

CONTENT CARDS

Unlimited variety in one place… That is the VOOT promise. We translate this visually as content cards, everyone different but belonging to the same VOOT deck. The perfect place to shocase our amazing the content.

THE VOOT ICON

The VOOT icon is the hub of information in the visual design. It is where important information arises from and slides back into.

COLOR VIBRANCY

VOOT has something for everyone… a sumptuous buffet of entertainment flavours. This is translated through color coding and filters.

IMAGE TREATMENT

VOOT images are treated in 2 different ways based on the communication.


CONTENT COMMUNICATION

The original images are those that are made to promote the shows of the different channels (MTV, Colors, …). These rich and colorful highlighting the characters and content of the program being promoted.

BRAND COMMUNICATION

To enrich the design, the original images are supported with a series of images with a filter. These images with the filter form part of the brand communication and highlight the breadvth of content in the brand library.

BRAND COLOURS

VOOTKids is a whole world within the digital universe. A window to entertainment and learning for the little ones — the great experts in digital language, those who know how to navigate the internet before learning to walk. Those who dominate the codes of current communication; direct, dynamic, bold and exciting. A language that surprises us because it has no end, it is reinvented every day. Be digital and surf, explore, be curious, discover, speak app!

VOOT VIOLET

This is the core brand color and carries the most weight in brand communication. VOOT Violet is the main brand identifier and must be present in all brand communications

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#7f0dff
PANTONE 266C

VOOT WHITE

White is used to complement the main brand colour and create a sense of balance in the overall communication and ensure legibility of communications.

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#ffffff

VOOT VERMILION

This vibrant red is used as an accent colour in the brand communications. It adds character to the brand and also helps highlight important communication.

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#ff2548
PANTONE 1787C

MINT

Originals, Youth
These secondary colours add richness and breadth to the brand communication and may also be used to identify sub brands and genres.

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#29d4b6
PANTONE 3385C

AQUA

Reality, Thriller
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R0 G150 B255
#0096ff
PANTONE 279C

DAWN

Family, Kids
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R254 G148 B0
#fe9400
PANTONE 144XGC

BRAND TYPEFACE

The brand typface is Alwyn New Rounded. Just like us it is a friendly & fun font type which comes in all weights with true italics. With its curvy appeal, this cheeky font is easy on the eye and brings the a modern, contemporary and new age appeal to our brand.

LOGO

LOGO FORMATION

KEY VISUAL

This is the visual key of VOOT. The composition used for promotion throughout the entire media: On air, Off air and digital.

It is composed of 3 parts: Card Stack, Headlines and Logo.

These components will be adjusted to adapt to the format used.

PROMO

OFF AIR